skip navigation

Hood Design

Urban Paw Print

Pet walking, Pet care website and branding

Caroline Laumann's love of her own pets led to the founding of Urban Paw Print. The concept is a simple one: have your dog walked and cared for by people who truly love animals. Caroline's cat Annie contributed her paw print to the logo. A palette of chocolate brown and turquoise with classic typography help to build brand equity in Urban Paw Print.