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Hood Design

Brand environment

Michienzie & Sawin LLC

Brand environment

When Michienzie & Sawin was founded in 1995 Hood Design branded the firm and created its first business papers and announcements. When the firm outgrew its offices in 2003, Hood Design and Warren Square Design teamed up to refresh the brand as it moved from Government Center to Back Bay. A palette of colors and materials was developed and applied to interior spaces, signage and business papers.

Dimensional stainless steel lettering, matching the typeface used in the firm's print materials, sits on a background of a slate blue color.