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Hood Design

Signage and banners

Sprogis & Neale Real Estate

Retail signage

Hood Design rebranded Sprogis & Neale Real Estate following the formation of a partnership that added "Neale" to the well established Sprogis Real Estate company. A visual audit of the firm's materials found valuable equity in the consistent use of yellow since the late 1960s.

Retaining the yellow, but replacing the somewhat harsh black with a friendlier vibrant blue in a clean newer typeface, the new identity was applied across signage, print, and web. Here the sign for the Sprogis & Neale office on Tremont Street in the South End.

The blade sign is a combination of painted aluminum with painted dimensional laser-cut resin lettering.