Signage and banners
Sprogis & Neale Real Estate
Hood Design rebranded Sprogis & Neale Real Estate following the formation of a partnership that added "Neale" to the well established Sprogis Real Estate company. A visual audit of the firm's materials found valuable equity in the consistent use of yellow since the late 1960s.
Retaining the yellow, but replacing the somewhat harsh black with a friendlier vibrant blue in a clean newer typeface, the new identity was applied across signage, print, and web. Here the sign for the Sprogis & Neale office on Tremont Street in the South End.
The blade sign is a combination of painted aluminum with painted dimensional laser-cut resin lettering.